Riverside’s private equity portfolio


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WhatCounts's principal service is web-based e-mail marketing through a software-as-a-service platform. The company also does SMS mobile marketing, broadcast voice messaging, database management, customer intelligence, and online lead generation services.

Acquired :
May 2010
Exited :
September 2016
Industry :
Business Services , Software & IT
Region :
North America
Location :
Atlanta, Georgia
Add-on Acquisitions :

WhatCounts of Seattle, Washington (December 2010)

Blue Sky Factory, Inc. of Baltimore, Maryland (July 2011)

Website :
News Releases :
Riverside Delivers Add-On To E-mail Marketing Company
Riverside’s E-mail Marketing Platform Receives Welcome Message
Riverside Delivers Message With Latest Acquisition