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Riverside Enters Children’s Outdoor Clothing Market Through Reima Oy May 25, 2011

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Brussels and Helsinki – 25 May 2011 – Global private equity firm The Riverside Company has agreed to acquire Reima Oy, a leading children’s wear brand in Northern Europe, known for high-quality outdoor clothing, and selling under the brands Reima, Lassie, Tutta and Progress. Riverside will acquire Reima from Finnish private equity firm Vaaka Partners and the management team, who will invest alongside Riverside in this transaction and remain with the company in their current capacities.

Reima is headquartered in Vantaa, Finland, and is active in seventeen countries, with a focus on the Nordic region and Russia. Founded in 1944, Reima is one of the oldest and most recognised brands for children’s clothing across Northern Europe.

“Reima has an excellent brand and a strong market position in Northern Europe, widely known for its superior quality for children’s clothing. We are looking forward to partnering with management to grow the company further in existing and new markets,” says Riverside Partner Thomas Blomqvist.

“We are very excited about teaming up with Riverside for the next phase of our growth plan. Riverside’s long and successful track-record of supporting its portfolio companies, as well as its global network will facilitate Reima’s continued growth path. I would also like to thank Vaaka Partners’ Reima team for its truly hands-on approach. Our success has been a result of thorough planning and disciplined execution of the commonly created strategy.” says Reima CEO Christopher Silcowitz.

“Together with the management team, we have elevated Reima from a national leader to an international children’s wear group. Furthermore, Reima has achieved profitable growth throughout the financial crisis. We are convinced that Riverside, with its global reach, can further strengthen Reima’s international growth” says Partner Reijo Grönholm of Vaaka Partners.

The Riverside team responsible for the transaction included Blomqvist, Vice President Justin Kent and Senior Associate Marcin Goszyk. The transaction was originated by Lars Eriksson, Regional Director of Origination for the UK, Nordic & Baltic countries.

Riverside was advised by PwC Corporate Finance, Roland Berger and Roschier in this transaction. Vaaka Partners was advised by HLP Corporate Finance and White & Case.

The Riverside Company
The Riverside Company is a global private equity firm focused on acquiring growing enterprises valued at up to $200 million (€200 million in Europe). The firm partners with strong management teams and enhances its investments through acquisitions and organic growth. Since its founding in 1988, Riverside has invested in more than 250 transactions with a total enterprise value of more than $5.4 billion/€4.4 billion. The firm’s portfolio in North America, Europe and the Asia Pacific region includes more than 75 companies with roughly 14,000 employees. Riverside completes acquisitions smoothly thanks to $3.4 billion/€2.7 billion in assets under management, more than 195 professionals in 19 offices, and longstanding relationships with partner lenders.

Vaaka Partners
Vaaka Partners is a Finnish private equity firm focusing on small and lower midmarket buyouts. It manages a total of over EUR 230 million in private equity funds. The portfolio companies combined have sales of some EUR 400 million and some 3,000 employees. Examples of current portfolio companies are Renewa, supplier of biomass combustion power plants, Musti ja Mirri, a pet product specialty retail chain, and Ovenia, provider of asset and property management services.

Media Contacts

North America and Asia Pacific
Graham Hearns
Director of Marketing and Communications
The Riverside Company
+1 216 535 2221


Sarah FlahertyMarketing and Public Relations Manager
The Riverside Company
+322 626 21 21

Media Contact

Holly Mueller
Communications Consultant
The Riverside Company
+1 216 535 2236